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SaaS launch checklist

SaaS pre-launch clearance — the full manifest.

Before you flip on ads, open signup, or post on Product Hunt: security headers, auth flows, pricing page SEO, Stripe trust signals, and AI visibility — scored across 11 categories with a ship/fix/block verdict.

Launch benchmark · All launches

Based on 24 audits, 33% of launches miss no faq schema markup.

82/100 avg score · 33% score below 80

Anonymized aggregate from completed clearance scans — no customer data.

Security & headers

Production deploys need baseline HTTP hardening before you share the URL.

  • HSTS, CSP, and frame protection on app and marketing domains.

    Audit check SEC-001 · security

  • No exposed API keys in signup or dashboard client bundles.

    Audit check SEC-020 · dns ssl

SEO & discoverability

Metadata, crawlability, and structured data that search and AI systems rely on.

  • Unique metadata on /, /pricing, /signup, /docs, and /changelog.

    Audit check SEO-001 · seo

  • Organization schema and sitemap submitted to Search Console.

    Audit check SEO-015 · seo

Trust & legal

Policy pages, contact signals, and checkout trust before paid or viral traffic.

  • Privacy Policy, Terms, and DPA links live for B2B buyers.

    Audit check TRUST-001 · trust

  • Status page or uptime signal linked for enterprise prospects.

    Audit check TRUST-006 · trust

AI visibility

Help ChatGPT, Claude, Perplexity, and Google AI cite your product accurately.

  • llms.txt with product summary, pricing, and docs links.

    Audit check AIV-001 · ai visibility

  • FAQ schema on pricing and docs for AI answer engines.

    Audit check AIV-005 · ai visibility

Performance

Core Web Vitals and load behavior under real traffic — not just localhost.

  • Marketing site Core Web Vitals green on mobile — signup funnel depends on it.

    Audit check PERF-001 · performance

FAQ

SaaS pre-launch launch questions

What clearance score should a SaaS hit before launch?

Aim for CLEARED with zero MUST-tier blockers. Launch Auditor maps issues to ship/fix/block tiers — fix all blockers before paid acquisition, even if overall score looks acceptable.

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