All playbooks
Twitter / X launch playbook
Before your launch thread goes live.
X traffic is instant and brutal — broken card previews, slow mobile LCP, and missing trust pages get screenshot'd in replies. Clearance scan before you hit post.
T-24h
Card preview pass
- Validate Twitter/X card — title, description, 1200×630 OG image
- Fix truncated meta descriptions on landing URL
- Ensure UTM links resolve (no redirect chains)
T-6h
Mobile & trust
- Landing loads under 3s on 4G — fix LCP blockers
- Privacy policy and terms linked from hero or footer
- Signup or waitlist flow tested on iOS Safari
Thread day
Stay up under spike
- Enable monitor for downtime and score regression
- Re-scan if you ship a hotfix mid-thread
- Pin clearance badge or score in follow-up reply