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Twitter / X launch playbook

Before your launch thread goes live.

X traffic is instant and brutal — broken card previews, slow mobile LCP, and missing trust pages get screenshot'd in replies. Clearance scan before you hit post.

T-24h

Card preview pass

  • Validate Twitter/X card — title, description, 1200×630 OG image
  • Fix truncated meta descriptions on landing URL
  • Ensure UTM links resolve (no redirect chains)

T-6h

Mobile & trust

  • Landing loads under 3s on 4G — fix LCP blockers
  • Privacy policy and terms linked from hero or footer
  • Signup or waitlist flow tested on iOS Safari

Thread day

Stay up under spike

  • Enable monitor for downtime and score regression
  • Re-scan if you ship a hotfix mid-thread
  • Pin clearance badge or score in follow-up reply
Twitter / X Launch Website Audit | Launch Auditor