All playbooks
Product Hunt launch playbook
48 hours before Product Hunt.
PH traffic is unforgiving — broken OG tags, slow LCP, and missing trust pages kill conversion on day one. Run clearance before you schedule the launch.
T-48h
Clearance scan
- Run full manifest on production URL (not staging)
- Fix P0 blockers: OG image, meta title, favicon, legal pages
- Verify pricing page loads under 2.5s LCP on mobile
T-24h
Social & AI surface
- Validate Twitter/X and LinkedIn preview cards
- Confirm llms.txt and AI crawlers aren't blocked
- Re-scan after fixes — aim for CLEARED verdict
Launch day
Monitor live
- Set up monitor for regression alerts post-spike
- Share clearance badge on PH maker comment
- Keep fix prompts ready for hot patches