All playbooks
App Store & mobile web playbook
App Store link goes to your site.
Reviewers and users hit your marketing URL before they install. Audit the web surface — privacy policy, support URL, deep links, and mobile performance — before submission.
Pre-submission
Policy & support URLs
- Privacy policy URL loads on mobile — Apple/Google reviewers click it
- Support or contact page reachable (not mailto-only)
- Terms of service linked if you collect payments on web
Review week
Mobile web pass
- Marketing site LCP under 2.5s on mobile
- No horizontal scroll, tap targets sized correctly
- Universal links / app links configured without 404
Post-approval
Launch coordination
- Re-scan after App Store feature or press coverage
- Monitor for regressions when you ship web + app updates