All playbooks
Indie Hackers post playbook
Before your IH milestone post.
Indie Hackers posts get permanent SEO juice and founder scrutiny. Run clearance on your revenue milestone, launch, or 'I built this' post URL before publishing.
Before writing
URL readiness
- Product URL loads without 'under construction' routes
- Pricing or free tier clearly explained
- Screenshot-worthy OG image for IH and social shares
Post draft
Founder trust signals
- Privacy policy and terms in footer — IH readers check
- Contact or feedback channel visible
- No console errors on first paint
After post
Sustain momentum
- Monitor during IH traffic spike
- Re-scan after shipping fixes from comment feedback