All playbooks
Newsletter launch playbook
Before your list hits send.
Newsletter traffic is warm but impatient — broken landing pages, missing unsubscribe paths, and slow loads kill conversion from your best audience.
Supabase backend testing (optional)
Provide Supabase credentials to run deeper RLS and cross-tenant isolation probes. Secrets are encrypted at rest and never appear in scan reports.
Expand to add optional Supabase credentials.
Draft week
Landing page pass
- Primary CTA URL from email loads fast on mobile
- OG tags correct for link previews in email clients
- UTM parameters don't break canonical URLs
Pre-send
Compliance & trust
- Privacy policy covers email collection and data use
- Cookie/consent banner if EU subscribers on list
- Signup form accessible — labels, errors, keyboard nav
Send day
Handle click spike
- Monitor for downtime during send window
- Re-scan if you A/B test a new landing variant