All launch resources
Webflow launch checklist

Webflow site published — launch-ready?

Designer-perfect pages still ship with missing custom domain headers, duplicate meta from CMS collections, unoptimized Lottie assets, and policy pages left in draft.

SEO & discoverability

Metadata, crawlability, and structured data that search and AI systems rely on.

  • Unique SEO titles and descriptions on CMS collection templates — not just the homepage.

    Audit check SEO-001 · seo

  • Open Graph images set per template — Webflow defaults show blank social previews.

    Audit check SEO-004 · seo

  • Auto-generated sitemap enabled and submitted after custom domain connect.

    Audit check SEO-010 · seo

DNS & SSL

Custom domain and certificate health on Webflow hosting.

  • SSL active on www and apex after DNS propagation — verify both resolve.

    Audit check DNS-001 · dns ssl

Performance

Core Web Vitals and load behavior under real traffic — not just localhost.

  • Compress hero images and lazy-load below-fold media — Webflow exports often ship large assets.

    Audit check PERF-001 · performance

  • Audit third-party embeds (Calendly, Typeform, analytics) for Total Blocking Time impact.

    Audit check PERF-005 · performance

Security & headers

Production deploys need baseline HTTP hardening before you share the URL.

  • Add HSTS and CSP via Cloudflare or reverse proxy — Webflow hosting omits custom headers.

    Audit check SEC-001 · security

Trust & legal

Policy pages, contact signals, and checkout trust before paid or viral traffic.

  • Privacy Policy and Terms published (not draft) and linked in global footer.

    Audit check TRUST-001 · trust

FAQ

Webflow launch questions

How is this different from the /for/webflow builder guide?

This checklist maps items to automated audit checks. The /for/webflow builder guide covers the AI-builder workflow and fix prompts — use both before you drive traffic to a Webflow export.

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Webflow Launch Checklist & Site Audit | Launch Auditor